Smartphone: ship ~400Mu/year in 2020, market recover in 4Q

  1. Counterpoint Research

The global smartphone market continued to recover in 4Q20, rebounding 8% QoQ to 395.9M units. Apple’s 8% YoY and 96% QoQ growth helped it lead the market in 4Q20. Samsung slipped to the second spot with 62.5M units in 4Q20, However, it led the overall market in 2020. For the first time, OPPO and vivo surpassed Huawei to capture the fourth and fifth spots, respectively, Huawei slipped to the sixth spot. realme emerged as the fastest growing brand in 2020 with 65% YoY growth. (Counterpoint Research, GizChina)